What We Do
TV Series Development & Maintenance
In-depth knowledge about your desired audience and the individuals who engage with your content or product is paramount to success. Whether embarking on full audience segmentation or deploying smaller-scale studies to understand select audiences, we craft custom research studies to inform you about who your audience is, how they think and behave, the best ways to engage them, and how to meet their needs.
Episode Testing with Live Online Dials
Dial testing captures moment-to-moment reactions to content — perfect for gathering attitudinal data on TV pilots/episodes, movies, and trailers. Using an online platform, participants engage and react to your content, with their ratings streamed in real-time. Based on their feedback, a select subset of respondents are selected for an immediate follow-up online focus group to provide a deeper qualitative assessment of your content.
Series & Brand Positioning
To establish or maintain demand and relevance for your brand, series, or service — and to understand where your brand and content sit relative to your competitors — it’s important to know your target audience’s wants, needs, and aspirations. Using a range of qualitative and quantitative methodologies, we provide you with clear insights into your audience’s preferences and requirements and outline how your series, brand, or service can optimize or pivot to stand out.
Audience Identification & Insights
As a premier research agency specializing in TV and media, we deliver tailored solutions to leading networks, streaming services, and studios. Our customized approach ensures insights that drive success in a dynamic industry landscape. We are a trusted resource for a range of services to guide the development and optimization of our clients’ offerings, including pilot and episode testing, series maintenance, show concept development, and franchise extensions.
Marketing, Messaging & Campaign Strategy
Landing on the best campaign direction, marketing assets, and messaging requires feedback, perspective, and insights from your desired audience. We work with you to understand the best path forward to ignite and sustain interest based on our category knowledge and through direct contact with your audience.
Product, Platform & Service Optimization
It’s important to create and optimize products and services with a clear understanding of the user – ideally gained by engaging them directly. Through an iterative process, we work with current and potential customers to inform a human-centered approach to building and improving products and services.
Methodologies We Employ
Qualitative
Focus Groups
In-Depth Interviews
Dyads/Triads
Ethnographic Interviews
Ideation & Co-Creation
Journaling Studies
UX/Usability Labs
Video Diaries
Visual Storytelling
Quantitative
Online Dial Testing
Online Surveys
Audience Segmentation
Brand Tracking Surveys
Mobile Surveys
Mixed Method
Ethno-Segmentation
Longitudinal Studies